Thoughtful strategy. Timeless identity. Taught with intention.
Branding is not content. It’s clarity. It’s conviction. It’s every decision you make. The Brand Atelier is where purpose-led founders stop performing their brands and start building them — with structure, discernment, and enduring value.
The Core of The Brand Atelier
The Course
Build your brand from the inside out with a strategic, deeply-rooted curriculum. Timeless, intentional, and built to last.
The Podcast
Honest conversations and sharp brand insight for builders who want more than trends. Coming Fall 2025.
The Studio
Work directly with Shayne through high-level brand strategy, creative direction, and leadership advisory.
Meet Shayne
“I’ve been building brands professionally for over 30 years. My background spans global pharmaceuticals, luxury equestrian, and high-growth founder brands — but the common thread is always this: clarity, consistency, and care.
The Brand Atelier is my answer to the performative, personality-driven chaos of the online branding world. This is where we return to brand building as a craft. This is where legacy brands begin.”
The Brand Starter Kit
Build it right, or you’ll rebuild it later.
Get Shayne’s Internal Brand Brief template, 7 positioning prompts, and a timeless brand launch checklist.